Hines Creative · Ability Septic · 24 September 2026
For Pat Sliger, Tim Dietrich, and Gloria Estrada. With the September invoice.
On September 22 the questions were how a $2,000 month continues when that month's revenue is smaller, and what the work is after this first month. The table is a forecast of job revenue, before the cost of doing the work.
The bar was $1 in revenue attached to any of the ads.
Housecall Pro shows four paid jobs since August 27, $1,805, all paid, nothing outstanding. Two were calls to the office line that morning, both from past customers: $350 at 8:09 a.m., before any ad was running, and $850 at 11:08 a.m., about an hour after the ads started. Two came from the pumping email sent September 12: $300 and $305, both booked September 16.
The tracked Ability number has two new-system inquiries, September 10 and September 22. Both went to Environmental Design Systems for a design. No callback is logged. That number has no paid job. The Ability Septic ad account at Meta shows $1,109.28 spent.
The two install inquiries, at the median new-system job in Housecall: $7,500 if one becomes a job, $15,000 if both do. The middle half of those jobs fall between $5,500 and $11,426. The account holds 40 of them across the 16.6 months of history it actually has, about 2.4 a month. At the median price that pace is about $18,000 a month, about $54,000 over a quarter. That is the company's existing install book.
Repair estimates already emailed: 47 people. Another 67 are held. Of those, 23 are header line / field vac at $200 off, waiting on a final look at the names, and 44 still need the scope decided. A booking check on the repair emails is still to be run. Housecall records a description only once an estimate becomes a job, so these 114 people stay out of the dollar table. The account also has 276 estimates still open, median $3,800, types mixed. That open list stays out of the table too.
The pumping list still to send was 3,063 people on September 12–13. The September 21 batch was drawn after that count, and a fresh count is still outstanding. The rough remainder is about 2,960, enough to cover the sends in the table.
Job revenue from the pumping emails and from the two inquiries. The company's existing install pace, about $18,000 a month, is the paragraph on the previous page. The three months run through December because a quarter is the window most agencies named, in a 2023 survey of 241 agencies, as the usual time for a new client's goal.
| October | November | December | Three months | |
|---|---|---|---|---|
| Low | 922 | 922 | 922 | 2,766 |
| Base | 1,874 | 9,374 | 1,874 | 13,122 |
| High | 3,748 | 11,248 | 11,248 | 26,244 |
| Base, cumulative | 1,874 | 11,248 | 13,122 | |
| Fee, cumulative | 2,000 | 4,000 | 6,000 | 6,000 |
The fee on the invoice is $2,000 a month, $6,000 for these three months. In the base column the three months come to $13,122. October is $1,874, which is $126 under that month's fee. November counts one install at $7,500, and from there the cumulative base stays ahead of the cumulative fee. December in the base column is $1,874 again. The amount over the $6,000 is $7,122, close to the price of that one install. The low column, where neither inquiry becomes a job, ends at $2,766.
Emails use the finished batch: 2 paid jobs from 92 sends, at $300 and $305. The low column uses 2 jobs from all 187 pumping emails, which folds in the September 21 batch. That batch had no paid job as of September 24, and it was only a few days old. The base column uses 2 from 92. The high column doubles that rate. That doubled rate is the top of the range, past the one finished batch.
Sends in the table are three batches a month of about 95 emails, the size of the September 21 batch and the gap after September 12. That September 21 batch sits outside the table. The first batch's jobs booked four days after it went out, and four days after September 21 is still September. A booking in October would add about $625 to base October. One batch a month, instead of three, puts the base email dollars near $1,900 for the three months: about $9,400 with the one install, and about $1,900 if neither inquiry closes.
Each inquiry is priced at $7,500. Low counts neither, base counts one in November, high counts one in November and one in December. The month is a placeholder. The files have no design-to-paid timeline. Housecall approved 44.6% of estimates in the last year, about half of them the same day. These two are still design referrals, so that rate stays off them. Further install jobs are $0 in every column: the tracked number's own result is 2 inquiries and no paid job.
Every incoming call needs a name, a phone, an email, the company or the location, and the service they want, including a call handed to EDS or to another company. Pat set that on September 23. The two install inquiries are the current case: a design referral went out, and no callback is on the record.
A decision on a monthly ad budget. September's tracked number produced two install inquiries in about two weeks. The range on this page is those two inquiries plus the pumping list. The budget is what sets how many new inquiries come after them.